| WE will focus on medical tourism for
this week’s column.
“...the Philippines could be a potential medical mecca
and gain an enviable international prestige as a world-class
haven for quality healthcare.”
A new model of healthcare delivery known as medical
tourism could potentially create 40 million new jobs and
bring in 1 billion U.S. dollars a year to the Philippines,
like the projection for India, if the novel idea comes to
fruition here.
The concept is really fascinating, one we are considering
for Cebu with the possible construction of an American heart
center in this city, a proposed joint venture between local
physicians and the Cardiovascular Hospitals of America, a
builder of heart centers in the United States, based in
Wichita, Kansas, now expanding to the Far East.
A globally-renowned tourist paradise, conveniently
accessible to people from almost any point in the world with
its Mactan International Airport, this city is a potential
medical mecca. A world-class cardiac center with
state-of-the-art, cutting-edge, technology, manned by
well-trained, competent and experienced cardiac team, the
planned heart hospital could attract patients from countries
outsourcing their medical services. These nations do this to
dramatically cut down the untenable rising cost of
healthcare for their own people, and eliminating the
intolerable long waiting list, and weeks to months of delay,
in getting tests and surgery performed in their own country.
The two essential attractive features of this notion
include (1) a world-class medical facility with prompt and
efficient medical care at a premium bargain, a fraction of
the cost abroad; and (2) hustle-free healthcare delivery
that also pampers the patients and their family, from the
time they arrive at the airport to their discharge from the
hospital and return to their respective country.
The actual scenario would go something like this: After
initial communication by phone and/or by e-mail, and
reaching a mutual agreement with the patient, the hospital
admission office arranges the schedule for medical
consultation with the cardiologists on the staff and the
various medical tests needed, the hotel accommodation and
meals at a local beach resort (for preadmission, while
waiting for the scheduled tests, and post-discharge stay for
extended recovery observation and relaxation before they fly
back to their country). These are all included in the
package price ($10,000 to $15,000), the total of which will
still be about one-fourth compared to the cost of the same
medical care in affluent industrialized nations.
When the patient and his/her family arrive, they met at
the airport and shuttled to the beach resort where they will
relax and rest for a day or so while waiting for their
scheduled tests. At the appointed time, they will be
transported to the heart center and admitted to their room,
where a cardiac care nurse specialist will greet them and
provide them information about the hospital and its
facilities, and about the details of the entire “scheduled
program” for that particular patient. With precision, all
the necessary tests, from blood exam to X-rays, ECHO or
heart angiogram, are done with minimal delay and discomfort
for the patient and the family. The efficient scheduling,
aided by a computerized hospital system and
specially-trained staff under strict supervision that is
patient-friendly and service-oriented, provides a
hustle-free healthcare delivery system that minimizes
waiting and delay.
If angioplasty or surgery is needed, it is scheduled
within a day or so from the completion of the tests, because
all the preparations have been made by then. This prevents
unnecessary prolonged hospital stay. In the United States, a
patient, as a rule, goes home 24 hours after angioplasty and
three-four days after an uncomplicated coronary bypass. The
shorter confinement leads to a faster recovery. This also
lessens the risk of patients catching nosocomial
(hospital-acquired) infections from other patients.
After the procedure, when the patient is ready for
discharge, he/she and the family are once again shuttled to
the same beach resort, or any other resort or hotel they
choose, for post-op relaxation, prior to their flight back
to their country. All this included in the bargain package
of this hustle-free, service-oriented, people-friendly new
concept of medical care.
For outsourcing medical care, like heart bypass surgery,
which costs private insurers (and Medicare) in the United
States at least $55,000, the carrier and the government
could save around $40,000, or about 80 percent. So, if they
even agree to defray the cost of airfare to Cebu (say
$10,000 for four round-trip business class tickets for the
patient and three family members) these carriers will still
be saving a net of around $30,000 (about P1.5 million). What
insurers, especially the government-owned one, would not
want to save that much per patient? As a bonus, the patient
and the family members will also have the pleasure and
enjoyment of a vacation, visiting this resort area of the
Philippines and meeting our very hospitable people.
Obviously, medical outsourcing is a much more complex
political, social, professional, and economic issue than its
sounds.
Medical tourism can translate to hundreds of thousand of
new jobs, and hundreds of millions of dollars, or a lot
more, for the city and the country. Not to mention the
enviable international prestige the Philippines will have as
a world-class haven for affordable state-of-the-art quality
medical care.
Besides, this will also reassure and encourage Filipino
expatriates and foreigners from all over the world,
especially North America, Europe and Asia, to visit the
Philippines more, or even retire in the Philippines.
If India can do it, why can’t we, when our competent
medical and nursing care team, and its excellent bedside
manner, are famous around the world, especially in the
United States, Europe and the Middle East?
Instead of asking why, perhaps we should all ask, why
not?
***
The main objective of this column is to educate and
inspire people live a healthier lifestyle to prevent
illnesses and disabilities, and achieve a happier and more
productive life. Any diagnosis, recommendation or treatment
in our column are general medical information and not
intended to be applicable or appropriate for anyone. This
column is not a substitute for your physician, who knows
your condition well and who is your best ally when it comes
to your health. |